Pursuit Channel has announced significant increases in the breadth and depth of the network’s year-over-year (YOY) Average Audience, both in primetime and on weekends, including: a 25% increase weeknights, 8:00 p.m. – 11:00 p.m., M-SU, and a 41% increase on weekends, 9:00 a.m. – 4:00 p.m.*
Further, regarding all key male demos from January 2018, Pursuit opens the year with margins that significantly separate the network from its nearest competitor. Regarding these unprecedented surges, representatives for America’s most accessible broadcast and digital outdoor platform point to organic growth, timing and promotion.
“There are a variety of factors that contribute to such dramatic increases,” said Rusty Faulk, CEO of Pursuit. “Great new programming coupled with a deep stable of legacy shows airing on the network, more brand awareness through partnerships with top magazines and organizations and the conversion of millions of homes to HD are significant in this rise.”
“Better and better programming is certainly a big part of the January 2018 increase reported by Pursuit,” said Gregory Sugg, senior account manager for MOOSE Media. “It’s a fact that Pursuit is home to some of the most recognized outdoor personalities of all time, many of the best shows ever. The network represents the only outdoor-television basic-tier game in town for millions of households actively engaged with the largest satellite footprints in the world.”
He added that Pursuit’s leadership position in the delivery of high-definition programming was a valuable asset in drawing and retaining both viewers and the most successful outdoor television producers in the business. “Reciprocal promotions with massive print and online audiences, to include the likes of Deer and Deer Hunting and Ducks Unlimited, have also enhanced awareness and added viewership for Pursuit,” he concluded.
Pursuit Channel showcases dozens of leading outdoor television series, including: Gus Congemi’s Live the Wildlife; Just Killin’ Time; Jimmy Houston Outdoors; Trailing the Hunter’s Moon; Ducks Unlimited Television; Deer and Deer Hunting, Destination Whitetail, Land of Whitetails and Modern Shooter; Canadian Whitetail TV; Drake’s Migration Nation; The High Road with Keith Warren; Americana Outdoors; Deer Gear TV; Yamaha’s Whitetail Diaries; The Bear Whisperer; Cabela’s Fisherman’s Handbook and Ranger Boats’ IFA Redfish Tour; the Collegiate Bass Series and Texas Team Trail; Turkey Call and Save the Habitat. Save the Hunt.; Gamekeepers of Mossy Oak and Mossy Oak Country Roots; Wallhanger TV; Winchester and Drury’s Natural Born; American Airgunner; Freedom Fighters; Military Collector’s TV, Professional Shooting Clay Association; Doug Koenig’s Championship Season; Reaper Outdoors; The American Way; Love of the Hunt; Shoot Straight with Chad Shearer; Predator Quest; Open Season; The Best of the West; On the Water with Hank Parker; Primal Instinct; Ultimate Outdoors with Wayne Pearson; Sporting Dog Adventures; Majesty Outdoors; Jason Peterson into the Wild; Trigger Time; Where in the World is Colorado Buck; Higdon Outdoors TV; The Grind Waterfowl TV; Blitz TV; Bob Redfern’s Outdoor Magazine; Trophy Hunter TV and Blue Collar Adventures.
*Sources: Nielsen 2018, Jan. 1 – Jan. 28, 2018, Live +3, AA Viewing, 6a-6a M-Su; comScore, Inc. TV Essentials 2017, Dec. 26, 2016 – Jan. 29, 2017, AA Viewing, Total Day 6a-6a M-Su
Pursuit Channel, www.pursuitchannel.com, a leader in high-definition delivery, is active on DIRECTV HD (604 PRST), AT&T HD (1644), DISH Network (393 PRST), Fios by Verizon (818) and Centurylink Prism (1677). Mobile and desktop enthusiasts will find the network digitally at www.pursuituptv.com.