Round Up at the Register to Support U.S. Veterans at Bass Pro Shops and Cabela’s

Customers of America’s Premier Outdoor Retailer to Support Folds of Honor this Veterans Day, Every Hometown Hero to Receive Legendary Salute in Appreciation

Bass Pro Shops and Cabela’s are proud to partner with customers during the week of Veteran’s Day to support Folds of Honor, a renowned organization that pays tribute to the profound sacrifice of fallen and disabled servicemen and women. During the week of Veterans Day, November 7th – 13th, customers at all U.S. Bass Pro Shops and Cabela’s locations will have the chance to “round-up at the register,” with 100 percent of proceeds going to support Folds of Honor and the educational opportunities they provide.

 

Additionally, in special recognition of Veterans Day, Bass Pro Shops and Cabela’s are doubling their normally offered “Legendary Salute” discount. Veterans and members of the military will receive 10 percent off their purchases November 11-14. And, to honor Hometown Heroes from across the country, this discount will be made available to all first responders and law enforcement officers.

“Our entire company takes tremendous pride in honoring and saluting the service of our veterans and members of the armed forces,” said Johnny Morris, founder of Bass Pro Shops. “This Veterans Day, we are humbled to be able to support a great organization like Folds of Honor. Because of their dedication, the sacrifice of our nation’s veterans is honored through education – an everlasting tribute to their service. We appreciate all of our nation’s veterans and groups like Folds of Honor for their work to support our military.”

“We will also pause and say thank you to our country’s Hometown Heroes this week,” Morris continued. “Extending a Legendary Salute to law enforcement officers and first responders over the weekend will serve as a small demonstration of our gratitude for their service as well. May God bless and keep all of America’s heroes!”

The work of Folds of Honor breathes life into its powerful mission: Honor their sacrifice. Educate their legacy. Each scholarship honors the sacrifice of an American hero while giving hope to the bearers of his or her legacy.

Founded in 2007 by Col. Dan Rooney, an F-16 pilot in the Oklahoma Air National Guard, Folds of Honor was created to pay tribute the profound sacrifice of fallen and disabled service men and women. Upon returning from his second tour of duty in Iraq—with the remains of a fallen US veteran, Col. Rooney committed his life to easing the burden of families whose loved one has paid the ultimate price. From its origin in the painful realities faced by families whose loved one in uniform is fallen or disabled, Folds of Honor has been providing scholarships for more than 14 years. As President Calvin Coolidge once said, “The nation which forgets its defenders will itself be forgotten.”

Bass Pro Shops and Cabela’s have a long history of support for America’s veterans. This commitment stems from the passion of founder Johnny Morris. Morris’ father, John A. Morris, served in World War II, fighting in the Battle of the Bulge. Bass Pro Shops’ dedication to veterans’ causes is matched by the commitment to hire those who have served our nation (nearly 10% of Bass Pro Shops Outfitters served our country) and the standing Legendary Salute—a 5% discount to veterans. Empowering the work of Folds of Honor is also a tangible way to celebrate Veterans Day on November 11.

For more on the Round Up at the Register support of Folds of Honor or how Bass Pro Shops is celebrating the Honor Your Hometown Campaign, please contact: press@basspro.com.

Yamaha Supports Land Access With $350,000 in Grants for First Half of 2021

Yamaha’s Partnership with Recreate Responsibly Coalition Expands to Promote Proper Use

Yamaha Motor Corp., USA, announces the Yamaha Outdoor Access Initiative (OAI) second-quarter grants, totaling more than $115,000. The powersports industry’s leading land access program has contributed more than $350,000 in 2021 alone, delivering crucial funding to grassroots efforts across the country, aiding in protecting and improving access to public land for outdoor recreation. Projects in the current funding cycle support the development of new off-road riding areas and popular trail systems requiring maintenance to remain open and safe for ATV, Side-by-Side (SxS), motorcycle, and snowmobile enthusiasts.

“After over a dozen years and $4.5 million donated, Yamaha is steadfast in making our efforts to support powersports enthusiasts and outdoor recreation,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “Ensuring individuals working in resource-limited areas have what they need to maintain and improve entry to public land for recreation is why the Yamaha Outdoor Access Initiative exists, and we’re continuing to put in the time and energy to address situations posing a threat to everyone’s ability to get out and enjoy outdoor spaces.”

The second quarter 2021 Yamaha OAI grants totaling more than $115,000 were awarded to the following organizations:

 

· Anthracite Outdoor Adventure Area: Northumberland, PA

· City of Elephant Butte, New Mexico

· Northern Timber Cruisers: Millinocket, ME

· Range Riders ATV Club: Nashwauk, MN

· Stay The Trail: Arvada, CO

· Twin Cities Trail Riders: St. Paul, MN

 

Yamaha OAI is also expanding its partnership with the Recreate Responsibly Coalition (RRC), delivering signage to public land managers seeking to educate visitors on appropriate, responsible use while enjoying trails and riding areas. Those interested in applying for the signs funded by OAI to RRC can simply complete a form at the following link:  Yamaha OAI / RRC Responsible Use Signage Request.

 

Submission guidelines and an application for a Yamaha OAI grant is available at YamahaOAI.com. Connect with Yamaha on social media via @YamahaOutdoors or search any of the following hashtags on all platforms: #Yamaha #YamahaOAI #REALizeYourAdventure #ProvenOffRoad #AssembledInUSA

About the Yamaha Outdoor Access Initiative

Since 2008, the Yamaha Outdoor Access Initiative has led the Powersports industry in supporting responsible access to our nation’s public lands for outdoor enthusiasts. With more than $4.5 million contributed to 400 projects across the country, Yamaha has, directly and indirectly, supported thousands of miles of motorized recreation trails, maintained and rehabilitated riding and hunting areas, improved staging areas, supplied agricultural organizations with essential OHV safety education, built bridges over fish-bearing streams and partnered with local outdoor enthusiast communities across the country to improve access to public lands. Each quarter, Yamaha accepts applications from nonprofit or tax-exempt organizations including OHV riding clubs and associations, national, state, and local public land use agencies, outdoor enthusiast associations, and land conservation groups with an interest in protecting, improving, expanding, and/or maintaining access for safe, responsible and sustainable public use.

Updated guidelines, application form, information, and news about the Outdoor Access Initiative are available at YamahaOAI.com. For specific questions about the Yamaha Outdoor Access Initiative, call the dedicated hotline at 1-877-OHV-TRAIL (877-648-8724), email OHVAccess@Yamaha-Motor.com, or write to:

 

Yamaha Outdoor Access Initiative

Yamaha Motor Corp., USA

3065 Chastain Meadows Parkway, Bldg. 100

Marietta, GA 30066