Yamaha Outdoor Access Initiative and Recreate Responsibly Coalition Partner to Ensure Access to Public Lands for Outdoor Recreation

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Collaborative Awareness Campaign Hits on the Need for Stewardship Among Public Land Visitors, Providing Support for Projects via the Yamaha Outdoor Access Initiative

Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative (OAI) and the Recreate Responsibly Coalition (RRC) established a strategic partnership to spread awareness of the need for land stewardship among all types of visitors to public lands. By promoting responsible recreation practices and the safe and sustainable use of trails, the partnership works to further the aligned missions of both organizations. A priority for the collaboration is to increase awareness of the availability of funding and support for public land access projects through the Yamaha OAI. As the Powersports industry’s leading land-access program, the Yamaha OAI remains an essential resource to grassroots efforts of riding clubs, land stewardship organizations, and public land managers across the country.

The pandemic made getting outdoors a priority for more people than ever before, putting pressure on the maintenance of public land to ensure everyone’s safety. Without action, public lands can become unsustainable, and access limited. The Yamaha OAI and Recreate Responsibly believe everyone has a responsibility to sustain the outdoor spaces we enjoy and can contribute by understanding their potential impacts in natural spaces and surrounding communities.

 “Public lands are America’s gateway to fun and adventure in the great outdoors. Visitors play an important role in their protection and preservation. Recreate Responsibly and the Yamaha Outdoor Access Initiative are working together to educate and raise awareness of responsible use of trails and open spaces for motorized and outdoor recreation,” said Steve Nessl, Yamaha’s Motorsports marketing manager. “The Yamaha Outdoor Access Initiative was created specifically to help those who see the need to protect or expand access to public land and need some support to get it done. By working with Recreate Responsibly, we hope more people take advantage of our resources by applying for a grant.”

Part of the collaborative effort will raise funds for the Recreate Responsibly Coalition to bolster its focus on safe, accessible, inclusive, and responsible outdoor recreation. People posting pictures to social media platforms featuring their visits to public lands can simply tag @Recreate.Responsibly and @YamahaOutdoors on Instagram or @RecreateInfo and @YamahaOutdoors on Twitter, and the Yamaha Outdoor Access Initiative will donate $5, up to $50,000, to RRC and help maintain access to the beauty and wonder of nature for everyone.

“This campaign with the Yamaha Outdoor Access Initiative marks the first strategic partnership for the Recreate Responsibly Coalition, and it makes perfect sense; to work collaboratively to get grant resources to grassroots’ stewardship efforts, while reaching a broader audience with responsible recreation messaging; it aligns perfectly with everything the coalition has built towards since its inception early on in the pandemic,” said Eugenie Bostrom, founder of Embracing the Bear Consulting, managing agency, Recreate Responsibly Coalition.

About the Recreate Responsibly Coalition

The Recreate Responsibly Coalition aspires for everyone to have a holistic outdoor experience by advancing all aspects of responsible recreation: keeping yourself, others, and outdoor places safe; accessing outdoor benefits essential to the human experience; and building an outdoors for all through justice, equity, diversity, and inclusion. The RRC is an active coalition of more than 1,300 businesses, agencies, nonprofits, and influential voices who are working together to help everyone experience the benefits of nature. Born out of a desire to see people enjoy the outdoors safely at the start of the COVID-19 pandemic, our diverse community has grown into a collaborative hub; working to share common-sense guidance about getting outside responsibly and to foster an equitable outdoor community.

 

About the Yamaha Outdoor Access Initiative

For more than 12 years, Yamaha led the Powersports industry in guaranteeing responsible access to our nation’s land for outdoor enthusiasts. Yamaha has contributed more than $4.5 million in aid to nearly 400 projects across the nation over the life of the program, supporting thousands of miles of motorized recreation trails, maintained and rehabilitated riding and hunting areas, improved staging areas, supplied agricultural organizations with essential OHV safety education, built bridges over fish-bearing streams and partnered with local outdoor enthusiast communities across the country to improve access to public lands.

Each quarter, Yamaha accepts applications from nonprofit or tax-exempt organizations including OHV riding clubs and associations, national, state, and local public land use agencies, outdoor enthusiast associations, and land conservation groups with an interest in protecting, improving, expanding and/or maintaining access for safe, responsible and sustainable public use. A committee then reviews each application and awards grants to deserving projects. Examples of appropriate projects for grants include, but are not limited to:

  • Trail development, restoration, and maintenance
  • Trail signage and map production
  • Staging area construction, renovation, and maintenance
  • Land stewardship, safety, and education

Submission guidelines, application form, information and news about the Outdoor Access Initiative are available at YamahaOAI.com. For specific questions about the Yamaha Outdoor Access Initiative, call the dedicated hotline at 1-877-OHV-TRAIL (877-648-8724) or email OHVAccess@Yamaha-Motor.com. Connect with Yamaha on social media via @YamahaOutdoors or search any of the following hashtags on all platforms:  #Yamaha #YamahaOAI #REALizeYourAdventure #ProvenOffRoad #AssembledInUSA

Trijicon Inc. Celebrates 40 Years of Innovation with Customer Appreciation Product Giveaway

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Trijicon®, Inc., a global provider of innovative aiming solutions for the hunting, shooting, military, and law enforcement markets is pleased to announce its “40Fest” celebration! It was 40 years ago when a Ford Motor company engineer named Glyn Bindon set out to turn his passion for optics into the juggernaut of innovation known today as Trijicon. From Glyn’s inquisitive mind came the Bindon Aiming Concept, the legendary ACOG, and company products like Bright & Tough Night Sights, RMR, VCOG, AccuPoint, and numerous additional staples of the military, self-defense, and hunting worlds.

And to celebrate Glyn, the company he founded, and their loyal customer base, Trijicon is giving away optics, sights, and gear valued at over $50,000.

 

SWAG GIVEAWAY!

The celebration begins with Trijicon’s Consumer SWAG giveaway, starting August 23, 2021, and running through September 2, 2021. To score Trijicon SWAG, Trijicon’s social media followers will be asked various 1980s and Trijicon trivia questions. Movies, sports, music, and television: if it happened in the 1980s, it may well be a trivia question.

Hopeful winners should also brush up on Trijicon facts and history. How? Start by following Trijicon on Facebook, Instagram, and Twitter where Trijicon history will be posted, as well as on Trijicon’s website at: Trijicon.com.

 

OPTICS GIVEAWAY!

Trijicon AccuPoint® 3-18×50 Second Focal Plane (SFP) Riflescope MOA Ranging Reticle with Green Dot, 30mm Tube, Satin Black, Exposed Elevation w/ Return to Zero Feature

Then comes the Consumer Optics giveaway, Celebrating Trijicon’s 40 years of Innovation, from September 3, 2021, to October 1, 2021. Simply visit the dedicated Trijicon website each day at 40Fest.com and enter to win. Daily winners will receive one of an amazing variety of Trijicon optics and sights, including but not limited to the following:

 

  • ACOG 1.5x16s BAC Riflescope
  • ACOG 3.5×35 BAC Riflescope
  • ACOG 4×32 Tritium Riflescope
  • ACOG XB 3×24 Crossbow Sight
  • AccuPoint 2.5-10×56 Dual Illuminated Riflescope
  • AccuPoint 3-18×50 Dual Illuminated Riflescope
  • AccuPoint 3-9×40 Dual Illuminated Riflescope
  • AccuPoint 5-20×50 Dual Illuminated Riflescope
  • Credo 1-8×28 Tactical Riflescope
  • DI Night Sights with Retainer & Fiber Multipacks
  • HD Night Sights
  • IR-PATROL Thermal Monocular
  • MRO Green Dot Sight
  • MRO Patrol Red Dot Sight
  • RMR Type 2 Adjustable LED Red Dot Sight
  • RMRcc Red Dot Sight with Mount of Choice
  • SRO Red Dot Sight
  • Tenmile 6-24×50 Long Range Tactical Riflescope
  • VCOG 1-6×24 LED Riflescope

Plus, three lucky winners will receive one of these Grand Prizes:

–The VCOG 1-8×28 riflescope, the U.S. Marine Corps’ Squad Common Optic

–The REAP-IR, one of the top thermal optics made today

–And a long-range shooter’s best friend, the new Tenmile 4.5-30×56 first focal plane riflescope

We think Glyn would be proud of the company, our continued dedication to innovation, and our fine and loyal customers. And to celebrate Trijicon’s 40th Birthday, our customers will receive all the gifts!

Trijicon, Inc. has led the industry in the development of superior any-light aiming systems since the company’s founding in 1981. Incorporating four decades of innovation, Trijicon’s riflescopes and sights are the most advanced aiming systems available today. For more information on the company’s proven self-luminous aiming systems for tactical and sporting applications, contact Trijicon, Inc. at 49385 Shafer Ave., Wixom, MI 48393 • Telephone: (800) 338-0563 • Or visit Trijicon.com. Follow @Trijicon on Facebook, Twitter, Instagram and YouTube.

Yamaha Celebrates 4 Million Units Assembled in the USA

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Wolverine RMAX2 1000 Side-by-Side Marks Milestone in Yamaha’s U.S. Manufacturing

Yamaha Motor Manufacturing Corporation of America (YMMC) and Yamaha Motor Corp., USA, (YMUS) have reached a historic manufacturing milestone, celebrating the production of 4 million vehicles with the assembly of a new 2021 Wolverine RMAX2 1000 Side-by-Side (SxS) at the state-of-the-art U.S. manufacturing facility in Newnan, Georgia.

Yamaha held the occasion at the Newnan factory on August 12 to recognize employees and thank them for their dedication to ensuring superior manufacturing processes and producing the highest quality of vehicles. Yamaha’s hub for 4-wheel off-highway vehicle manufacturing, YMMC is where all of the company’s Side-by-Sides, full-size ATVs, WaveRunners, and Golf Cars are produced for worldwide distribution.

Wolverine RMAX2 1000 Limited Edition

The Wolverine RMAX2 1000 Limited Edition with its max power and capability, meets ultimate style and comfort with best‑in‑class power delivery, FOX® iQS suspension technology, fully‑integrated stereo system, and more cabin comfort touch‑points than any other vehicle in its class.

“Over the past 20 years, Yamaha has invested more than $380 million into U.S. manufacturing to create a world-class facility in Newnan,” said Taka Imanishi, president of YMMC. “Whether it is our ATV or Side-by-Side vehicles, Golf Cars or Personal Watercraft, YMMC strives to maintain the highest quality of production and environmental standards, while giving back to the community through comprehensive corporate social responsibility programs.”

Since its founding in 1988, YMMC has made a significant impact within its community. The facility covers 280 acres with more than 1.3 million square feet of manufacturing facilities, giving it a massive physical footprint in Newnan. Between the YMMC facility and YMUS corporate offices in Marietta and Kennesaw, Georgia, Yamaha now employs over 2,000 people in the state of Georgia alone, encompassing more than half of the 4,000+ individuals the company directly employs in the United States.

The company’s impact on Newnan can be seen in many ways, from recent disaster relief donations to countless ongoing community engagement programs. The city of Newnan even named May 18th “Yamaha Day” in 2011 to celebrate the company’s positive economic impacts and ongoing job creation. Many of these messages were recently highlighted in the season 19 premiere of “Modern Marvels: Machines” on the HISTORY® Channel, where the show went behind-the-scenes to shine a spotlight on the Yamaha factory and its employees.

“Yamaha continues to add personnel and strengthen operations in Georgia as the Side-by-Side line expands with popular new models like the Wolverine RMAX 1000,” said Mike Martinez, YMUS vice president of motorsports. “With increasing demand for outdoor recreation of all kinds, we expect to see continued growth of our operations in Georgia and across the country, providing a positive impact on Yamaha, our customers, and on the communities where we live and work.”

REALize Your Adventure and learn more about Yamaha’s full lineup of vehicles Assembled in the USA at YamahaOutdoors.com, or by visiting your local Yamaha dealer. Connect with Yamaha on social media via @YamahaOutdoors and @YamahaMotorUSA. #Yamaha #AssembledInUSA #REALizeYourAdventure #ProvenOffRoad #RMAX1000